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Who are we?
Police Bank is one of Australia’s fastest growing Mutual Banks. We are a progressive, purpose-driven financial institution, and we pride ourselves on offering a competitive range of financial products and services, all of which have been created with the needs of our members front of mind.
What are we looking for?
The Marketing Lifecycle Communications Manager is responsible for designing, executing, and optimizing customer communications across all stages of the customer lifecycle within the retail banking sector.
About the role
- Strategy & Planning: Develop and implement a comprehensive customer communications strategy tailored to retail banking customers, aligned with business objectives and member needs.
- Member Lifecycle & Mandatory Communication Management: Create and manage lifecycle and mandatory member campaigns, lead nurturing from new account onboarding and product adoption to retention and re-engagement and regulatory communications.
- Content Creation: Collaborate with copywriters, designers, and product teams to develop compelling content for email, SMS, push notifications, and in-app messaging that educates customers about banking products and services.
- Campaign Execution: Build and deploy multi-channel campaigns using marketing automation tools (e.g., Marketo) to promote banking products, rate changes, offers, and mandatory customer communications.
- Segmentation & Personalization: Leverage customer data and insights to segment audiences based on account types, transaction history, and customer behaviours, delivering highly relevant, personalized messages.
- Data & Analytics: Monitor and analyse campaign performance, using insights to optimise communication strategies.
- Collaboration: Work closely with product, operations , and retail teams to ensure messaging is cohesive, accurate, and enhances the overall customer journey across digital banking platforms and branch experiences.
- Compliance & Governance: Ensure all communications adhere to legal, regulatory, and brand guidelines relevant to the banking industry (e.g., ASIC, APRA, and privacy regulations).
About you
- Proven experience in customer communications, lifecycle marketing, or CRM roles within the retail banking or financial services industry.
- Strong understanding of banking customer journeys, account lifecycles, and key touchpoints.
- Hands-on experience with marketing automation and CRM platforms, specifically Marketo.
- Excellent written and verbal communication skills, with the ability to translate complex banking concepts into clear, customer-friendly messages.
- Analytical mindset, with the ability to translate customer data into actionable insights to drive customer satisfaction and business growth.
- Project management skills, with the ability to handle multiple initiatives in a fast-paced, highly regulated environment.
Why you’ll love us!
You will be part of an open, friendly, and collaborative team of marketers who are passionate about what they do. This role offers you the opportunity to challenge the status quo, influence change, and further your own learning and development in a supportive environment.
If the idea of being part of our growth is exciting and you want to play a pivotal role in making banking simple and supporting essential workers with a focus on Police and Border Protection, we encourage you to apply!
Police Bank is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, gender identity or expression, sexual orientation, age, marital or disability status. This role is open to Australian and New Zealand Citizens and permanent residents only.